We offer our clients a full turnkey solution from brand creation through to a sales and marketing strategy and everything in between. Below is a brief description of what we offer.
Many of our start-up clients have a great product idea but have not established a business or brand identity yet. We discuss the client’s objectives for the business, its product, target consumer and price structure to then come up with a suitable brand name. Once we have established some suitable brand names, we search for existing trademarks and potential conflicts before we submit the trademark registration.
Once we have the brand name and fully understand the target demographic, price point and brand positioning within the market, we create the brand logo and icon for the business. Once the logo is approved, we create the brand guidelines from brand colours to typography, for other creatives to follow so that every touchpoint the consumer sees remains consistent and on-brand.
We can create a detailed report based on current market trends and competitive activity within a sector of the market. This research can be applied to product, colour, trend and consumer purchasing activity.
We can suggest a potential range plan based on consumer trends, budget and suitability for the brand.
We design each piece from a blank page, taking into account the target consumers requirements that include performance, features, quality and features. We have been designing performance sportswear for over 26 years from simple accessories to complex waterproofs and everything in between. Our clients vary from sport to sport from Equestrian, gym and fitness, training, sailing, golf, outdoor, ski through to general athleisure and because of this broad experience, we can often suggest innovative solutions or technologies that might not be immediately obvious.
BAGS, SACKS, LUGGAGE & SPORTS ACCESSORIES
We design, develop and produce all sorts of technical bags, rucksacks, sports luggage, belts, gloves, socks and accessories. We have also developed performance equestrian horse blankets.
Ever since the business was launched in 1997, we have developed sports bags and accessories alongside the range of sportswear apparel for our clients. We have developed this service to offer our clients a full range of technical design, development and production of sports bags and accessories.
We work with a trusted network of suppliers that help support our start-up clients with smaller volumes in the hope they become successful and eventually turn into a long term client that hit standard factory minimums. Our suppliers are based around the globe from China, Vietnam and Korea through to Europe and even the UK.
We place production based on the client’s requirements of quality, features, skill and price and are not financially linked to any of our suppliers, guaranteeing you get the most suitable supplier based on ability.
We also work with a huge network of fabric mills and trim suppliers from around the world, again sourcing the most suitable ingredients for the product.
Our network of suppliers are completely independent and not affiliated in any way to Blue Associates Sportswear Ltd. They are trusted suppliers that we source our clients production through and because we are not affiliated to any of them, we source the production with the right factory for the job rather than trying to shoehorn production into a factory that might not be perfect, just because we are shareholders.
We are completely transparent too, allowing you to know the details of the factory and even visit them if you wish. The Bulk order will be placed between the factory and our client so you know the price is actually the factory price and the money is going directly to the nominated factory.
A range of samples will be produced to approve the features, fit, durability and care of the product before the bulk production starts. These samples are always produced at the factory that will finally produce the bulk production so that they are fully involved in this process and understand why each specific feature has been developed in the way it has. Working with the factory from specification through this process of prototypes and sealing samples stops any confusion and reduces cost.
Once the designs are approved, we created a detailed specification that any factory can follow including fully graded size and detailed CAD diagrams to explain any complex features. This specification gets updated with any changes required after we have critiqued any prototypes/samples so that the final spec matches production.
We manage every aspect of the production process from sealing sample through to shipment sample. We can also manage inline QC inspection and full packaging and shipment specification.
SHIPPING & LOGISTICS
We can manage the shipping, importation and logistics from the factory to your DC. We can also suggest a DC if you don’t have this set up already. We work with a logistics expert that can suggest the fastest and cheapest solution to shipping your goods and feed you through the process of importation, duty and VAT.
Many of our startups biggest hurdle is funding the cost of the bulk production. We, therefore, provide a crowdfunding solution that enables our clients to promote their brand on suitable crowdfunding platforms and obtain pre-orders to help fund the bulk production.
Crowdfunding is a great way to help fund production but because the major platforms have a huge consumer database, this can create some fantastic pre-launch sales and brand evangelists and if suitable PR is created at the same time as the campaign launch, can create some great publicity too.
MARKETING & PR
Having worked in the sportswear arena since 1993, we understand what works and what doesn’t to help you reach your target market. We can help manage your social media platforms, create your e-commerce website and search engine optimisation. We also work on brand’s online marketing through their social media platforms and online marketing, so can help you all the way from initial designs, online marketing, online sales and customer service. Working on all of these marketing strategies enables your brand image to remain consistent and for you to be able to see all of the marketing statistics in one clear format.
We can support your brand via suitable PR content including press releases, contacts and a full PR strategy. If you are one that struggles with writing written content and needs a press release, we can support you in writing a piece that meets your brand language.
Contact us today for support in your sportswear start-up business from the initial branding to the marketing and PR.