As the global climate crisis intensifies and environmental awareness grows, the fashion and sportswear industry is undergoing a critical transformation. At the forefront of this

Selling a Fashion or Sportswear brand online sounds pretty straight forward, however there are some key aspects you need to get right to be found.

Your brand logo is one of the most important assets your company owns. It’s not just a graphic, it’s the face of your business, the first impression.

Any sportswear or fashion brand that wants to develop new styles need to create a design and tech pack to present to their manufacturer.

Creating patterns for your sportswear is a key part of the development process that needs to be completed before you produce the 1st prototype and samples.

Shooting a fashion campaign is much more that pulling together a photographer and models. It’s a visual representation of your brand and your values.

A complete guide on how to import sports apparel from your overseas supplier. The guide covers VAT, HS Codes, Duty, Tariffs, Documents and EORI numbers.

SKIMS, Co-founded by Kim Kardashian in 2019 started as a solution-oriented shapewear brand and quickly expanded into loungewear, underwear, and now activewear

The activewear industry is booming, and competition is fierce. To stand out, brands must go beyond selling high-performance gear and cultivate a loyal community

In April 2025, President Donald Trump announced a series of sweeping tariffs targeting imports from key U.S. trading partners, including China and Vietnam.

5 Simple strategies to navigate the new import tariffs the USA has applied to apparel and other imports from China since Trump gained power again.

Colour is one of the most crucial elements in fashion and activewear design. It communicates emotions, represents trends, and influences consumer choices.

If you’re passionate about designing functional sportswear, this guide will help you navigate the journey to becoming a professional in the sportswear field.

Founded in 2010 in Switzerland, On Running has grown from a niche startup into a global competitor, challenging industry giants like Nike, Adidas, and ASICS.

Looking for the supplier of the Lululemon fabric? what to find the same fabric and factory that LuluLemon uses, Then read this blog now to find out.

How sportswear start-ups research the market and analyse the size of their gap in the market to make sure they have a credible business and concept.

Stage by stage description on how to write a business plan for start-ups. Looking to start a sportswear business? You will need to write a business plan

Activewear has evolved over the last 2 decades with sew free, heat sealed bonded seams becoming recognised as a premium solution that replaces traditional seams

Merch is no way to build a brand if you want to retain customers and get repeat orders. Product is King and therefore creating bespoke product is the way to go.

Looking to use AI to design sportswear or fashion garments? AI or Artificial intelligence is starting to become the mainstream within the future of business.

Our Ultimate guide to starting a business helps entrepreneurs understand the process and develop strong foundations for a prosperous future.

Polyester and Nylon, Which one is best for Activewear and what are the key difference between them. Which fibre is best for your sportswear apparel?

Finding the best sustainable fabrics for your eco activewear brand isn’t straight forward. We guide you towards finding the best eco fabrics for your activewear.

The latest sportswear trends for 2024. Whats hot and what’s not and how to implement them into your activewear collection for 2024 and beyond.

When sourcing sportswear, companies are often faced with a crucial decision: where to manufacture their products. China or Europe, whats the difference?

When you think of performance sportswear, synthetic fibres such as polyester, nylon, and spandex likely come to mind. There’s a better alternative – Merino Wool

A professional sportswear tech pack is a paramount document to guarantee quality and accurate samples and production from any activewear factory in the world.

Many start-up clients have the misconception that creating a dynamic logo is everything in terms of creating a brand. Read what is involved to create a brand.

In recent years, sustainability has become a significant concern for consumers and industries alike and more consumers are seeking out sustainable sportswear.

Creating a distinctive and effective logo and icon for a sportswear brand is a critical aspect of building a strong brand identity. A well-designed logo

There are multiple new sustainable technologies entering the industry, in which all are beginning to become more popular as well as better each time a

No matter what business you’re in, it is highly advisable to have a clear vision in place for your new brand before you present yourselves

Brand Launch Management From concept to reality – you are ready to launch, what happens next? You have your new brand and you are finally

Sportswear is still a growing industry with more and more people adopting activewear to form part of their daily wardrobe. With the increasing emphasis on

In the fast-paced world of sportswear design, creating a standout sample is crucial for showcasing your brand’s innovation, functionality, and style. Whether you’re a seasoned

A tech pack is a required document every quality factory will require before they commit to making a sample or working with you. It serves

Sportswear brands are striving towards creating activewear with a sustainable touch with more brands pushing to adopt natural or recycled fabrics, instead of synthetic, un-sustainable

From Bloomers to Biodegradables: Navigating the 30-Year Odyssey of Sportswear Evolution Introduction: The history of sportswear unfolds as a captivating narrative intricately woven into the

In a world driven by trends and instant gratification, the fashion and activewear industry has witnessed a conflict between Fast Fashion and Slow Fashion. This

In the ever-evolving world of sportswear manufacturing, companies face a crucial decision when it comes to sourcing their products. China and European countries have established

The world’s accelerating journey towards producing the most sustainable sportswear possible is powered by compelling and undeniable arguments. The fast fashion industry, of which sportswear

I recently saw a post on LinkedIn by a freelance sportswear designer who asked this question. They answered their own question with “Impossible to say,

Designing sportswear involves a blend of functionality, aesthetics, and innovation to create garments that meet athletes’ needs while being visually appealing. Before style is even

How to avoid the pitfalls of Black Friday and protect your most valuable asset – Your brand. Black Friday, the annual shopping frenzy marked by

When sourcing a sportswear factory for your activewear brand or business, it’s crucial to ask the right questions to ensure they meet your production requirements

Sourcing sustainable performance sportswear fabrics involves considering several factors such as the materials and fibres used, production processes, location of the mill and source of

Making sustainable sportswear involves incorporating environmentally friendly materials, implementing ethical production practices, and promoting responsible consumption. Here are 10 easy to follow steps to guide

Here 10 easy steps to guide you through the process: Remember, building a successful activewear brand takes time, dedication, and a deep understanding of your

  Activewear brand growth. Some simple steps? Growing a brand takes time, effort, and strategy. Here are some simple steps you can take to help

If you are looking to develop bespoke sportswear and create a brand, but need to launch in a couple of months, have a rethink.  

Sustainability is no longer a NEW trend within Sportswear with more and more brands either switching completely to more environmentally friendly product options or at

Founded in 1997 and based in the beautiful Chilterns, Blue Associates Sportswear Ltd designs, produces, launches and promotes high-performance sportswear for blue-chip sports brands around

As a child, I was obsessed with anything arts and crafts. If it involved making something, I loved it. Candle making kit, soap making kit,

Just to let you know, we are back. We are working together as team again from Berkhamsted, social distanced but nevertheless, working together 😉 We

We’re growing fast and require an additional designer/developer to join our existing team to develop some of the best sportswear in the world for our

GARMENT TECHNOLOGIST Founded in 1997 and based in the beautiful Chilterns, Blue Associates Sportswear designs and produces high-performance sportswear for blue-chip sports brands around the

11th January 2021 The UK is in a National lockdown until at least the middle of February, however the rumours are that this lockdown could

Friday 20th March Coronavirus is having a major impact on all of our lives and this virus has also affected and continues to affect the

The world of garment sourcing has opened up since the eighties with the world feeling much smaller and a trip to visit a factory in